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David has more than 20 years of experience in retail technology, having worked for smartcard pioneer Dione, as global account director with customers that included Tesco, Metro and Sainsbury’s together with global system integrators.

Skilled in generating the sales that help businesses make a rapid transition from start-up to multi-million turnover organisations, David’s expertise was integral in the growth of Netstore, a leading provider of outsourced application management solutions, securing the first full ASP managed service solution sold in the UK and contributing to the company going public in 2000.

Among the key accounts that David has managed are Wincor Nixdorf, NCR, Visa, American Express and MasterCard.

In his role as VP, Sales & Marketing, David runs the sales and marketing team and has overall responsibility for driving sales throughout the UK, USA and the rest of Europe.