ZBD wows the crowds at the In-Store Show
5 July 2010

ZBD, the epaper for retail specialist, showcased its epop (electronic point of purchase) displays within the digital store that POPAI (Point of Purchase Advertising International) built for the recent In-Store Show at Olympia, London.

David Rogers, Sales & Marketing Director, ZBD, said, "POPAI's digital store provided the perfect environment to showcase our range of electronic shelf labels. Visitors to the show were impressed by the graphic capabilities of our displays which help to improve the customer experience and increase margins. The feedback that we received from visitors was that they could see a definite and immediate need for our solution, and that the epops are a highly effective way of communicating with customers."

Phil Day, Business Manager, POPAI, said, "This is the first time that I'm aware of that an exhibition has featured a purpose-built digital store. We wanted to create a platform that would allow retailers to see and understand how all the technologies available to them in the digital area work together in a natural environment. The digital store was a huge success, and we attracted a high level of visitors. The VIP tours were all full, and ZBD’s epops generated a great deal of interest."

ZBD's range of epop displays remove the need for traditional paper labelling and provide retailers with a cost-effective and efficient way to manage pricing, product and promotional information at the point of purchase. The displays provide excellent image detail and the ability to display full graphical content including images, logos and scannable barcodes.

About ZBD:

Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the global retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. ZBD’s range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit http://www.zbdsolutions.com.

PR Contact:

Laura Grocott
PR Account Manager
Fieldworks
Tel: +44 (0) 1435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) | sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK