Leading Hungarian grocery retailer deploys ZBD's epaper solution within 3rd store
11 May 2010

ZBD, the epaper for retail specialist, has announced that CBA, one of Hungary's largest retailers, has implemented ZBD's electronic shelf labels within its Prima store (CBA's brand of premium supermarkets), located within the 1st district of Budapest, Hungary. This is the third CBA store to have deployed ZBD's electronic shelf labels and all projects have been implemented by ZBD's VISION partner in Hungary, Laurel.

CBA is Hungary's 2nd largest retailer with an estate of 3000 stores all operating under a co-operative-like business model with a proportion of stores centrally owned. The store, one of its Prima-branded premium supermarkets, has been equipped with a combination of ZBD's epop 500, 300 and 50 displays. The displays have all been implemented within the fruit & vegetable department, where frequent price changes to help reduce product wastage are common.

Peter Féniász, CBA Horváth Kert's Managing Director, said, "The reasons behind selecting ZBD's solution was to ensure we display accurate pricing for customers at all times, and to eliminate the risk of fines imposed for price differences. With ZBD's solution in place, our staff will be able to spend more time on serving customers and other tasks in store."

Attila Bessenyei, Sales Manager for Laurel, has worked with CBA on the third store, "ZBD's epaper solution is proving to be highly effective for CBA. ZBD's solution was recommended by CBA Cent stores, who have already implemented this technology successfully, and we hope to be able to roll the solution out throughout the store in the near future."

Commenting on the announcement, David Rogers, ZBD's Sales & Marketing Director, said, "We're delighted to continue our relationship with CBA and we know that they see our epaper as a long-term solution. Our light-touch infrastructure, comprehensive product range and ease of use give us a winning combination over competing solutions."

ENDS

Notes for editors

About ZBD:

Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) | sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK