Hungary’s Unio Coop deploys ZBD's epaper solution
19 April 2010

ZBD, the epaper for retail specialist, has confirmed that Unio Coop, the Hungarian cooperative grocery retailer, has selected ZBD's electronic shelf labels. ZBD's mid-sized epop 300 displays have been implemented within the fruit & vegetable department of its largest store, located in Miskolc, Hungary. ZBD’s VISION partner in Hungary, Laurel, worked with Unio Coop to deploy ZBD's solution, which it has integrated fully with its retail software system.

The Miskolc store had been using paper labels to display product and pricing information within the fresh fruit & vegetable department. However, frequent price changes, often several times per day, meant that updating paper labels was proving to be a significant drain on store resource. The store wanted a solution that would enable them to update product and pricing information quickly and accurately, leaving store staff free to serve customers, and help to eliminate product wastage at the same time. Installing ZBD's epaper solution was the final step in the store renovation project which has seen it undergo a major technology overhaul where everything from its chillers to its till system has been updated.

ZBD’s epaper solution will also help to eliminate price variations which can result in fines from authorities, as well as provide the store’s customers with accurate and reliable product and pricing information at all times. The project will be reviewed with a view to rolling the solution out across the store.

Cooperative stores play a major role in the communities of small towns and villages across Hungary. Unio Coop is a traditional retail chain that operates 100 stores within Hungary and has a reputation for utilising the latest technologies within its stores to position itself as an innovative retailer.

Attila Bessenyei, Sales Manager for Laurel, worked on the project with Unio Coop and said, "The Miskolc store has already noticed considerable time savings from using ZBD’s solution. We hope to work with Unio Coop to roll ZBD’s electronic shelf labels out across their store in the near future."

Commenting on the project with Unio Coop, David Rogers, Sales & Marketing Director at ZBD said, "ZBD's epaper solution is ideal for fresh food departments where retailers need to execute multiple price changes on a daily basis. It simply isn’t practical or an effective use of resource when store staff have to implement high volumes of price changes manually. Our electronic shelf labels help to streamline this process as well as eradicate product wastage, which combined with our solution’s light-touch infrastructure, makes it a simple choice for retailers."


ENDS

Notes for editors

In-store imagery available on request.

About ZBD:

Formed out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of fully graphical shelf edge label that requires no battery power to retain its image. ZBD’s epaper product portfolio provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit www.zbdsolutions.com. 

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) | sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK