EuroCIS 2009 has impressively confirmed its position as the leading trade fair for IT and Security in Retail. A total of 5,300 trade visitors were registered (2007: 5,200) over the three days of the event with attendees from all over Europe. The mood prevailing amongst retailers and their partners clearly defied the current economic crisis.

VISION partner, Partner-Tech, hosted ZBD on their impressive 136m² stand and experienced a constant flow of high quality visitors throughout the show from major European retailers, in addition to several systems integrators from across Europe.

There was a great level of interest in ZBD’s offering, particularly in the new small shelf edge display which was previewed to potential clients.  The excellent e-paper screen, very high contrast and high functionality were highlighted as being of particular interest.  New prospects and clients particularly appreciated the fact that no complex communications infrastructure is needed with ZBD’s solution, just a single, small device in the back-office.

The whole show - and particularly the PartnerTech stand – had a high level of energy and genuine interest from qualified prospects.  With the cancellation of both of the UK’s leading retail events - the Retail Solutions show and more recently, the Retail Business Show – it’s clear that the credit crunch has hit the UK much harder than the rest of Europe.

There is a perception that UK shows have lacked a real competitive ‘edge’ over the last few years.  With many products in the hands of a very few large players, the UK has been missing the internal competition and innovation that healthy markets need.  PartnerTech – with their wide range of solutions on display, including EPoS solutions and ZBD – was a breath of fresh air.

ENDS

Notes for editors

About ZBD:
ZBD is a leader in the design and supply of point of purchase electronic displays and associated software solutions for the retail industry. The company blends strategic vision and commercial focus with world-class scientific, engineering and manufacturing expertise. Through contemporary design, innovative technology and sound engineering, ZBD’s product portfolio offers an environmentally-friendly, 21st century alternative to the traditional paper shelf edge labelling usually employed in the retail environment. The company is supported by a team of leading venture capital groups – DFJ Esprit LLP, QinetiQ, TTP Ventures and the Dow Chemical Company. For further information, visit www.zbdsolutions.com.

Media contact:
Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile)
sarah.hool@zbdsolutions.com

ZBD Displays Ltd, Longford Business Centre, Orchard Lea, Winkfield Lane, Windsor, SL4 4RU, UK.