ZBD announces epop 55 for US and European hypermarkets
The most cost-effective epaper display for the large-scale hypermarket sector
22 April 2010

The ‘epaper for retail’ specialist, has announced a new electronic shelf label (ESL), the epop 55, designed for the US and European hypermarket sectors: typically stores with over 40,000 SKUs.

The epop 55 offers almost double the screen area of comparable shelf edge displays on the market today. ZBD’s bistable LCD gives excellent image detail and unrivalled capability to display full graphical content such as logos and scannable barcodes.

Building on the success ZBD’s existing range of products, the epop 55 has been designed for large-format retail outlets that wish to convey more comprehensive information to their customers, particularly promotions, but also additional consumer advice and even competitor data. Within the highly automated hypermarket environment, the larger screen will also be utilised when the displays are in operational mode (eg: during replenishment periods) to convey remerchandising and management information graphically.

The epop 55 enables a fast return on investment (ROI) with its rich content display. Coupled with ZBD’s light touch infrastructure, it brings a highly functional and cost-effective solution for the specific needs of the US and European hypermarket sectors.

Jann Naef, Director of Product Marketing for ZBD, said “We have been working with innovative retailers in the USA and Europe to arrive at the design of the epop 55 so we are confident that the extra screen-size and readability will deliver a great business tool to unlock the full benefits of epaper in retail.”

“Our customers benefit from accessing ZBD’s world-leading team of scientists and engineers dedicated to solving their needs. Because the inventors of this technology are still part of our company today, we can respond rapidly to our US and European customers and partners and deliver more screen size and functionality for little extra cost” said Naef.

As with ZBD’s epaper range, which comprises the epop 50, 300 and 500, the epop 55 is fully graphical and includes all the standard features of the epop 50. It fits seamlessly into ZBD’s low-touch Bounce communication system, providing retailers with a complete, integrated ESL solution. Each Bounce Communicator can support thousands of updates per hour across a full store.

epop 55 dimensions:
88mm x 42mm
240 x 96 pixels


ENDS

Notes for editors

About ZBD:

Formed out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of fully graphical shelf edge label that requires no battery power to retain its image. ZBD’s epaper product portfolio provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit www.zbdsolutions.com. 

PR Contact:

Laura Grocott
PR Account Manager
Fieldworks
Tel: +44 (0) 1435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) | sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK