ZBD dazzles Polish press
22 June 2010

ZBD, the epaper for retail specialist, recently had the opportunity to demonstrate its range of epops at a press event organised by its Polish partner, Uniscale, who joined its international VISION partner programme earlier in 2010. The event targeted a range of publications, including newspapers, retail, specialist and trade press.

Wlodek Kander, Uniscale President, said, "We wanted to use the press event as an opportunity to demonstrate the cutting edge technology that is available to retailers. The technology offered by businesses such as ZBD is showing retailers the way forward, and to ensure that they stay ahead of the competition, retailers need to take advantage of the opportunities that the ZBD epops will deliver. We had a great response from the journalists that attended the event. They were very interested in how the solutions worked, while the presentations and demonstrations encouraged some very interesting debate."

As well as showcasing the ZBD epops, Uniscale also invited Avery Berkel and Pierhouse to present at the event. Kander continued, "The products that the three companies offer all complement each other. I'm confident that the event will create a lot of noise in the Polish press."

About ZBD:

Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the global retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. ZBD’s range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit http://www.zbdsolutions.com.

PR Contact:

Laura Grocott
PR Account Manager
Fieldworks
Tel: +44 (0) 1435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) | sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK