ZBD brings cutting-edge epop displays to the In-Store Show
23 June 2010

ZBD, the epaper for retail specialist, will be showcasing its range of electronic shelf labels at the In-Store Show at Olympia, London, 29-30 June. ZBD's epop displays will form part of the digital store that POPAI (Point of Purchase Advertising International) are building for the show, designed to showcase cutting-edge technologies available to retailers to help improve the customer experience and increase margins.

ZBD's range of epop (electronic point of purchase) displays remove the need for traditional paper labelling and provide retailers with a cost-effective and efficient way to manage pricing, product and promotional information at the point of purchase. The displays provide excellent image detail and the ability to display full graphical content including images, logos and scannable barcodes.

David Rogers, Sales & Marketing Director, ZBD, said, "The In-Store Show will provide us with an excellent opportunity to demonstrate our epaper displays which enable retailers to communicate comprehensive product, price and promotional messages to their customers, dynamically."

Come and see us in POPAI's Digital Store.

About ZBD:

Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the global retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. ZBD’s range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information on ZBD, visit http://www.zbdsolutions.com.

PR Contact:

Laura Grocott
PR Account Manager
Fieldworks
Tel: +44 (0) 1435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) | sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK