EMT, the leading mobile telecommunications operator in Estonia, has chosen ZBD’s electronic point of purchase displays (epops) as the centrepiece of a major reformatting of its nationwide store estate. After a successful pilot conversion of ten stores from paper labelling to epops throughout the sales floor, a further 23 outlets will follow at the rate of at least one store per week from mid-January 2009.

The agreement will see a total of 5,300 epop500 displays plus store communications infrastructure deployed throughout EMT’s estate. In addition, ZBD’s Estonian partner, Tallinn-based ipMedia, is providing its own integration software that extracts data from customers’ back-office systems for transmission to ZBD’s displays. This includes an image rendering module to take advantage of the epops’ high quality graphics capability with

Notes for editors

About ZBD:
ZBD is a leader in the design and supply of point of purchase electronic displays and associated software solutions for the retail industry. The company blends strategic vision and commercial focus with world-class scientific, engineering and manufacturing expertise. Through contemporary design, innovative technology and sound engineering, ZBD’s product portfolio offers an environmentally-friendly, 21st century alternative to the traditional paper shelf edge labelling usually employed in the retail environment. The company is supported by a team of leading venture capital groups – DFJ Esprit LLP, QinetiQ, TTP Ventures and the Dow Chemical Company. For further information, visit www.zbdsolutions.com.

Sarah Hool
+44 (0) 7753 573490 (mobile)
sarah.hool@zbdsolutions.com

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