US retailers develop appetite for latest generation of electronic shelf labels
30 April 2010

ZBD was overwhelmed by demand from US retailers attending the recent Techpoint event who wanted to understand the best way to build a business case for ESL in their businesses.

Tony Pusateri, VP, Business Development, ZBD, USA, said, “The ZBD solution generated a lot of interest from the retail attendees. We had a great mix of retailers in our boardroom briefing, from supermarkets to consumer electronic retailers. It was a great opportunity to present our range of products and solutions to such a wide variety of retailers, and establish that each one had a business case for ESL.”

The next stage of the event was a series of one to one consultations, where invited participants in the boardroom briefing could attend a private meeting. “Before we had had a chance to send out our invitations, we only had two slots out of thirteen remaining, as the retailers were so interested to talk to us.” Said Pusateri. “I’m delighted by the response, as it demonstrates a real appetite for our solution.  The retailers that we spoke to had identified a requirement for ESL, and wanted to understand more about our product, in a one to one session.  We were able to discuss their individual business case, talk about the anticipated ROI, and evaluate how deployment would benefit their organizations.”

“The event provided a platform for the retailers present to give us feedback and we received a high level of interest, scoring higher than the event average.”

Techpoint connects leading retail and supplier executives, to leverage technology for innovating business solutions.

About ZBD:

Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

PR Contact:

Laura Grocott
PR Account Manager
Fieldworks
Tel: +44 (0) 1435 873080
laura@fieldworksmarketing.co.uk
www.fieldworksmarketing.co.uk

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) | sarah.hool@zbdsolutions.com

ZBD Displays Ltd | Orchard Lea | Drift Road | Windsor | SL4 4RU | UK