ZBD, the epaper for retail specialist, today launches the epop 50 - its smallest shelf edge display yet. The new compact epop 50 (electronic point of purchase) label provides retailers with a cost-effective and environmentally-friendly alternative to paper tags traditionally used within a retail environment that are a drain on both cost and manpower.

The epop 50 combines a high-definition zero-power, bistable LCD display with a small communications device located in the back office that can wirelessly update individual displays, a shop floor or an entire retail estate at the touch of a button. Crisp, clean white screens enable fully graphical content, empowering retailers with the ability to change product-related information – anywhere, any time.

ZBD’s unique zero infrastructure requirements allow the solution to be installed in store on a same-day basis, guaranteeing a low total cost of ownership, and a huge advantage over first generation electronic shelf edge labels, which required metres of cabling and disruption to stores. Its multi-functionality means that ZBD’s epaper solution can deliver a return on investment in under one year.

Commenting on the launch, Shaun Gray, CEO, said: “The addition of the epop 50 to our product range enables us to offer retailers a total store solution for the first time. Our solution is capable of equipping an entire store - from convenience through to hypermarket and department stores.”

“Progressive retailers are looking to utilise our epaper solutions to assist in tackling the recessionary retail market with aggressive price and promotion strategies. As a result, ZBD has been particularly effective where retailers want to reduce costs, increase sales and improve customer experience.”

“After a long period of development, we have made conclusive advances in our manufacturing processes, optical appearance, cost points and range of product. We had predicted that 2009 was the year when commercialisation of our business would start and with the launch of the epop 50 and a number of projects in progress globally, this is proving to be the case.”

The new epop 50




ZBD’s product range

ENDS

Notes for editors
Product imagery is available on request.

About ZBD:
Formed in 2000 out of QinetiQ, the inventors of LCD technology in the 1970’s, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver a solution with practical commercial advantages for retailers.

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. Its product portfolio provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

For further information, visit www.zbdsolutions.com.

Sarah Hool
+44 (0) 7753 573490 (mobile)
sarah.hool@zbdsolutions.com

ZBD Displays Ltd. | Building 3 | Kingswood | Kings Ride | Ascot | Berkshire | SL5 8AD | UK