Respond quickly to competitor activity
Today’s increasingly well-informed and price-conscious ‘digital consumers’ often use online comparison websites before making their purchase. With ZBD’s electronic labelling solution, retailers can respond to competitors by store and by product, ensuring prices are neither too high or, equally importantly, too low.

Automatic competitor price display
Prices offered by designated competitors can be displayed on-screen and updated as appropriate at the point of purchase.

End of line markdown management
Management of end-of-line products can be a complex and potentially costly activity. With ZBD’s epaper solution, retailers can automate the management and promotion of products nearing their end-date. Business rules can be applied automatically per-store or according to a global algorithm.

Automatic reassignment of replacement goods
If an item becomes unavailable within the store, the epop display can be automatically updated - pointing the customer to suitable alternative – driven by the in-store inventory management and/or EPoS system.

Enhanced product information
Key consumer data – such as power consumption and comparative value indicators – can be displayed, reassuring the customer and improving the all-important ‘customer experience’. As consumers have become accustomed to basing their buying decisions on independent reviews, ratings can be displayed on-screen.

Prompt consumers to purchase now
With ZBD’s electronic labelling solution, it is possible to display real-time stock levels, prompting customers to purchase now, with messages such as ‘only 3 left in stock’.

Integrated media and messaging
Staff labour, printing and distribution costs associated with the management of paper labels, promotions and ‘barkers’ are eliminated.

100% price and data accuracy
Implementing ZBD’s electronic labelling solution ensures 100% price and data accuracy, reducing the possibility of costly legislative non-compliance issues.

Automatic re-assignment of replacement goods
When a product is out of stock, an alternative can be displayed on the label immediately showing location, price, details etc.

Staff instructions
When stock is being replenished information such as merchandise layout or stock availability in the warehouse can be displayed.


ZBD’s solution is ideal for non-food items including electrical products, mobile phones, computer equipment and pharmaceutical products.