Timed promotions
Responsive retailers stock by store demographic and geography, and with ZBD’s epaper, can fine-tune their pricing and promotions, by product, throughout the day. Retailers can introduce happy hours, and time promotions with the ability to cross-sell at certain times of day to increase revenue.

Respond quickly to competitor activity
Supermarkets operate in a highly competitive environment but responding to competitor activity today is typically a manual process, and unresponsive to dynamic markets. With ZBD’s solution, retailers can respond to a competitor by store and by product as required ensuring prices are neither too high or, equally importantly, too low.

Reduce stock wastage
Management of fresh produce is a complex and potentially costly activity. With ZBD’s electronic shelf labelling solution, retailers can automate the management and promotion of fresh produce which is nearing its sell-by date, reducing the volume of stock wasted and lost sales.

Enhanced product information
Information such as allergens or fat content can be prominently displayed, reassuring the customer and improving the all-important ‘customer experience’. Provenance information can also be displayed, a legal requirement in some countries.

Dynamic pricing and promotions
As many European countries have seen their VAT (value-added tax) rates fluctuate, retailers have been given tight deadlines to implement the associated price changes which ZBD’s solution can update automatically.

Reduce operational costs
Dynamic data such as stock availability and competitor pricing can now be displayed: valuable consumer information that simply could not be managed manually. Staff labour, printing and distribution costs associated with the management of paper labels, promotions and ‘barkers’ are eliminated.

Automatic re-assignment of replacement goods
If a product is no longer available, the display can be updated to point the customer to a suitable alternative – driven by the in-store inventory management or EPOS system.

100% price accuracy
100% price accuracy is provided thus reducing the possibility of costly legislative non-compliance issues.

Suitability for use within food retailers:

• Operating temperatures from 0 to 40°C
• Hygienic and suitable for food use
• Dust and water ingress safe with IP64 rating
• Waterproof